01
Brand Path
Make the business clear before you make it loud. We define the positioning, message, identity, and brand system everything else can follow.
A Path to Profitable Ecommerce
Everything your Ecommerce business needs to grow. Built as one connected system.
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ONE COMPLETE PATH
Six paths. Built around your business, connected from the start.
Most growth problems are connected. Brand, website, data, retention, systems, and advertising affect each other. We build them in the right order so each decision strengthens the next.
Explore Brand Path
02
Website Conversion Path
Give people a credible, easy route to act. We design the online experience around the decision that matters for your business.
03
Tracking Path
See what is happening. We connect analytics, events, pixels, attribution, and reporting so you can make decisions with evidence.
04
Retention Path
Give good customers a reason and a route to come back. We build the follow-up, rebooking, referral, review, loyalty, email, and SMS system that fits.
05
System Design Path
Get repetitive work out of the owner’s hands. We connect workflows, automation, integrations, and custom software around how the business runs.
06
Advertising Path
Buy attention when the business can use it. We launch paid acquisition after the foundation can convert, measure, retain, and deliver.
- Average ROAS
- 9xAverage ROAS after the complete framework was working
- Peak Meta ROAS
- 32.24Peak Meta ROAS on one campaign
- Revenue growth
- 317%Revenue growth over approximately three months
Selected results from documented client work. Results vary by business, scope, and period.
SMALL TEAM. FULL CONTEXT.
The people you speak with are the people doing the work.
Pathworks is Richard and Kannan. We keep the team small so the context from the first conversation survives the entire project. Commercial thinking, design, front-end work, backend engineering, and the decisions behind them stay connected.
WHAT THE SIX PATHS INCLUDE
Built around your business, not a package.
Every client gets the complete six-path system, but the work is scoped to the business, budget, and timeline. We do not force the same checklist onto everyone.
01 / Brand
Brand Path
Make the business clear, credible, and consistent before you ask more people to notice it.
Common deliverablesTailored scope
- Positioning and customer understanding
- Logo, wordmark, colour, and type
- Message, tagline, and brand voice
- Practical brand system and plan
Positioning and customer understanding
Logo, wordmark, colour, and type
Message, tagline, and brand voice
Practical brand system and plan02 / Website
Website Conversion Path
Give customers a credible, easy route from first impression to the action that matters.
Common deliverablesTailored scope
- Website plan, wireframes, and architecture
- Core offer and conversion pages
- On-page SEO and measurement plan
- Development, testing, and launch
Website plan, wireframes, and architecture
Core offer and conversion pages
On-page SEO and measurement plan
Development, testing, and launch03 / Tracking
Tracking Path
Make customer behaviour, revenue, and missed opportunities visible enough to act on.
Common deliverablesTailored scope
- Analytics, events, and pixel setup
- Acquisition and conversion attribution
- Conversion monitoring and testing
- Decision-ready client dashboards
Analytics, events, and pixel setup
Acquisition and conversion attribution
Conversion monitoring and testing
Decision-ready client dashboards04 / Retention
Retention Path
Build the right follow-up so customers can return, refer, review, rebook, or buy again.
Common deliverablesTailored scope
- Email, SMS, and nurture journeys
- Review, referral, and loyalty systems
- Rebooking, replenishment, and reactivation
- Segmentation and retention reporting
Email, SMS, and nurture journeys
Review, referral, and loyalty systems
Rebooking, replenishment, and reactivation
Segmentation and retention reporting05 / Systems
System Design Path
Remove repetitive work and connect the operation behind growth without forcing the business into generic software.
Common deliverablesTailored scope
- Workflow and automation design
- CRM, inventory, and internal systems
- Integrations, dashboards, and portals
- Custom software you own
Workflow and automation design
CRM, inventory, and internal systems
Integrations, dashboards, and portals
Custom software you own06 / Advertising
Advertising Path
Buy qualified attention after the business is ready to convert, measure, retain, and deliver.
Common deliverablesTailored scope
- Channel, budget, and campaign plan
- Prospecting and retargeting campaigns
- Creative, offer, and landing-page testing
- Measurement, reporting, and scaling rules
Channel, budget, and campaign plan
Prospecting and retargeting campaigns
Creative, offer, and landing-page testing
Measurement, reporting, and scaling rules
FIX THE LEAKS BEFORE TRAFFIC
Advertising amplifies the business you already have.
If the offer is unclear, the website loses trust, the data is unreliable, or operations cannot carry the demand, more traffic makes the problem more expensive. We fix those constraints first.
01
Brand
Clarify the offer before every channel starts telling a different story.
Unlocks: a clear buying promise02
Website
Turn that promise into a focused path from interest to purchase.
Unlocks: measurable conversion03
Tracking
Expose what customers do and where qualified revenue leaks.
Unlocks: reliable decisions04
Retention
Build the customer journey after the first conversion instead of buying every customer twice.
Unlocks: repeat value05
Systems
Connect the data, people, and workflows operating behind demand.
Unlocks: scalable delivery06
Advertising
Amplify a system that is already ready to convert and compound.
Unlocks: profitable scale
ONE BUSINESS. SHARED CONTEXT.
A useful signal should improve more than one part of the business.
What people respond to in an ad should shape the website. What they do on the website should shape retention. What the team learns in operations should shape the next decision.
BrandOffer signals
WebsiteBuying behavior
TrackingRevenue data
RetentionCustomer value
SystemsOperational data
AdvertisingDemand signals
Connected business view
Every path shares context.
What we learn in one part changes what we do next.
We use that shared context to find the real constraint, choose the first priority, and feed what we learn back into the next round of work.
NO PITCH DECK. NO PRESSURE.
Talk to us about the business you are trying to build.
Tell us where you want it to go and what feels stuck. Whether we work together or not, you will leave with a clearer view of the first real constraint.