DIRECT CONTACT
One client contact from diagnosis through delivery.
UNDERSTAND FIRSTWe understand before we recommend. We start with the business, not the service we want to sell.
Your Digital Business Partner
A clearer path through the digital side of your business.
Pathworks connects strategy, design, technology, systems, and advertising into one plan—so you know what needs to happen next and why.
We rendered our logo for no reason — move it around!
CONNECTED WORK
One plan across brand, web, data, systems, and advertising.
YOUR VISIONYou bring the vision. We build the brand, website, data, and systems that support it.
CLIENT OWNERSHIP
Custom systems built for your business, subject to third-party terms.
FOUNDATION FIRSTWe fix the leaks before we buy traffic. Advertising cannot repair a weak foundation.
START WITH THE BUSINESS
More traffic is not a repair strategy.
More traffic cannot repair an unclear offer, a leaking website, unreliable data, missing follow-up, or an overloaded operation. It only sends more people into the same friction.
Pathworks looks at the whole business, finds the first constraint, and connects the work around it. Each decision should make the next one easier, clearer, and more useful.
What is actually wrong?
We look at the offer, website, data, follow-up, and operation before deciding what to build.
Find the real problemDo the useful thing first.
We put the work in an order where each change supports the one that follows.
Make the next step easierMake the parts work together.
Strategy, design, technology, systems, and advertising stay tied to the same plan.
One change should help the next
SIX CONNECTED PATHS
Six paths. One clear order of work.
We look at the full business through six connected paths, then start with the part holding it back. Each change should strengthen what comes next, and the order can change as the business does.
01
Brand Path
The foundation of the business. If the brand does not make sense, nothing that follows will either.
02
Website Path
A website with a clear path to action. Sending traffic to a weak website is like inviting people in, then hiding the door.
03
Tracking Path
See what is happening before you guess why. We connect analytics, events, pixels, attribution, and reporting so bottlenecks become visible.
04
Retention Path
Keep the customers you earn. We build email and SMS pipelines, follow-ups, referrals, reviews, and loyalty systems that give people a reason to return.
05
Software Path
Once we understand how you operate, we build software around it. Repetitive work leaves the owner's hands, and better ways of running the business become possible.
06
Advertising Path
Once the business works as one connected system, we launch ads into digital pipelines built to convert.
We don't stop there. The internet has no end.
WHAT'S THE POINT?
We're pretty good at it.
- Average ROAS
- 9xAverage ROAS after the complete framework was working
- Peak Meta ROAS
- 32.24xPeak Meta ROAS on one campaign
- Revenue growth
- 317%Revenue growth over approximately three months
Selected results from documented client work. Results vary by business, scope, and period.
NO ACCOUNT MANAGERS
You talk to the people doing the work.
Pathworks is owned by Richard Gajek and Kannan Khosla. Richard is your direct contact from the first conversation through delivery. Kannan leads the backend engineering and technical implementation behind the plan. The business context stays connected as the work moves from diagnosis to build.
CLIENT RELATIONSHIP + DELIVERY
Richard Gajek
Co-Founder & CEOYour direct contact for diagnosis, planning, project scope, front-end work, and delivery.
Marketing • AI & Software • Ecommerce
BACKEND ENGINEERING + IMPLEMENTATION
Kannan Khosla
Co-Founder & CTOLeads backend engineering, technical implementation, integrations, and the systems behind the plan.
Software Engineering • AI Implementation • System Design
WHAT YOU GET BACK
Get back to being the owner.
Owners usually arrive with too many disconnected tasks and the wrong problem at the top of the list. We turn the digital black hole into a visible, ordered system: fewer repetitive decisions, clearer priorities, better information, and tools built around the way the business actually works.
The goal is not to make you dependent on Pathworks for every click. It is to give you the clarity and capacity to lead while we keep improving the connected system behind the business.
WHAT THE SIX PATHS INCLUDE
Built around your business, not a package.
Every client gets the complete six-path system, but the work is scoped to the business, budget, and timeline. We do not force the same checklist onto everyone.
01 / Brand
Brand Path
Make the business clear, credible, and consistent before you ask more people to notice it.
Common deliverablesTailored scope
- Positioning and customer understanding
- Logo, wordmark, colour, and type
- Message, tagline, and brand voice
- Practical brand system and plan
Logo, wordmark, colour, and type
Message, tagline, and brand voice
Practical brand system and plan02 / Website
Website Path
Give customers a credible, easy route from first impression to the action that matters.
Common deliverablesTailored scope
- Website plan, wireframes, and architecture
- Core offer and conversion pages
- On-page SEO and measurement plan
- Development, testing, and launch
Website plan, wireframes, and architecture
Core offer and conversion pages
On-page SEO and measurement plan
Development, testing, and launch03 / Tracking
Tracking Path
Make customer behaviour, revenue, and missed opportunities visible enough to act on.
Common deliverablesTailored scope
- Analytics, events, and pixel setup
- Acquisition and conversion attribution
- Conversion monitoring and testing
- Decision-ready client dashboards
Acquisition and conversion attribution
Conversion monitoring and testing
Decision-ready client dashboards04 / Retention
Retention Path
Build the right follow-up so customers can return, refer, review, rebook, or buy again.
Common deliverablesTailored scope
- Email, SMS, and nurture journeys
- Review, referral, and loyalty systems
- Rebooking, replenishment, and reactivation
- Segmentation and retention reporting
Email, SMS, and nurture journeys
Review, referral, and loyalty systems
Rebooking, replenishment, and reactivation
Segmentation and retention reporting05 / Software
Software Path
Remove repetitive work and connect the operation behind growth without forcing the business into generic software.
Common deliverablesTailored scope
- Workflow and automation design
- CRM, inventory, and internal systems
- Integrations, dashboards, and portals
- Custom software you own
Workflow and automation design
CRM, inventory, and internal systems
Integrations, dashboards, and portals
Custom software you own06 / Advertising
Advertising Path
Buy qualified attention after the business is ready to convert, measure, retain, and deliver.
Common deliverablesTailored scope
- Channel, budget, and campaign plan
- Prospecting and retargeting campaigns
- Creative, offer, and landing-page testing
- Measurement, reporting, and scaling rules
Channel, budget, and campaign plan
Prospecting and retargeting campaigns
Creative, offer, and landing-page testing
Measurement, reporting, and scaling rules
FIX THE LEAKS BEFORE TRAFFIC
Ads make everything bigger. Including the problems.
If the offer is unclear, the website loses trust, the data is unreliable, or operations cannot carry the demand, more traffic makes the problem more expensive. We fix those constraints first.
01
Brand
Clarify the offer before every channel starts telling a different story.
Unlocks: a clear buying promise02
Website
Turn that promise into a focused path from interest to purchase.
Unlocks: measurable conversion03
Tracking
Expose what customers do and where qualified revenue leaks.
Unlocks: reliable decisions04
Retention
Build the customer journey after the first conversion instead of buying every customer twice.
Unlocks: repeat value05
Software
Connect the data, people, and workflows operating behind demand.
Unlocks: scalable delivery06
Advertising
Amplify a system that is already ready to convert and compound.
Unlocks: profitable scale
USE WHAT YOU LEARN
One lesson should fix more than one thing.
What people respond to in an ad should shape the website. What they do on the website should shape retention. What the team learns in operations should shape the next decision.
BrandOffer signals
WebsiteBuying behavior
TrackingRevenue data
RetentionCustomer value
SoftwareOperational data
AdvertisingDemand signals
Connected business view
One business. Shared context.
What we learn in one part changes what we do next.
We use that shared context to find the real constraint, choose the first priority, and feed what we learn back into the next round of work.
CUSTOM SOFTWARE. BUILT AROUND YOUR BUSINESS.
Your software should fit the operation. Apparently that needed saying.
We map the work, then our developers build the operating app around it. Customers, sales, inventory, projects, approvals, files, automations, and reporting stay connected instead of spread across a pile of subscriptions.
SalesRevenue, orders, and conversion in one place.
InventoryStock levels, movement, and reorders stay visible.
CustomersConversations, purchases, and follow-up stay connected.
OperationsProjects, approvals, and automations in context.
BUILT BY PATHWORKS DEVELOPERSCustom software. No generic portal. Yours to own.
START WITH A CONVERSATION
Tell us what you are building and what feels stuck.
You do not need to diagnose the right path before the call. That is part of the work. We will look at the business, find the first real constraint, and tell you what we think, whether or not it becomes an engagement.